How to Use YouTube Shorts to Grow Your Channel

How to Use YouTube Shorts to Grow Your Channel

Are you a YouTuber looking for ways to grow your channel and reach more viewers? Look no further than YouTube Shorts, the newest feature from the world’s most popular video-sharing platform. In this article, we’ll show you how to leverage Shorts to grow your channel and engage your audience. From understanding the basics to implementing advanced strategies, we’ve got you covered. Let’s get started!

What Are YouTube Shorts?

YouTube Shorts are short-form videos, 60 seconds or less, that can be created and shared on the YouTube platform. Similar to TikTok or Instagram Reels, Shorts provides a way for creators to quickly and easily share fun, engaging content with their viewers. Users can browse Shorts by swiping up on their home screen or by visiting the Shorts tab on the YouTube mobile app.

Why Should You Use YouTube Shorts?

There are several reasons why YouTube Shorts can help grow your channel. First, Shorts are currently being prioritized by the YouTube algorithm, meaning that they are more likely to be recommended to viewers. Second, Shorts provide a way to reach a new audience who may not have discovered your channel otherwise. Finally, Shorts can be a fun way to experiment with new types of content and freshly engage your existing audience.

How to Create a YouTube Short

Creating a YouTube Short is easy. First, open the YouTube app on your mobile device and click on the “+” icon in the bottom center of your screen. Next, select “Create a Short.” From there, you can record a video by holding down the record button, or you can upload a video from your camera roll. Once you’ve recorded or uploaded your video, you can add text, music, or other creative elements to make your Short stand out. Finally, click “Next” to add a title and description for your Short, and then publish it to the Shorts tab.

Tips for Creating Engaging YouTube Shorts

Now that you know how to create a Short, let’s talk about how to make it engaging and shareable. Here are a few tips:


  • Use eye-catching visuals: Since Shorts are only 60 seconds, it’s important to capture your viewer’s attention quickly. Use bold colors, creative camera angles, and attention-grabbing visuals to make your Short stand out.
  • Keep it simple: Shorts are meant to be quick and easy to consume, so don’t try to pack too much information into one Short. Stick to a simple, clear message that your viewers will remember.
  • Add music: Music can make your Short more engaging and memorable. Choose a track that fits the mood and tone of your Short, and make sure the volume is appropriate.
  • Use hashtags: Just like on other social media platforms, hashtags can help your Short get discovered by new viewers. Use relevant hashtags in your title and description to increase visibility.

Advanced Strategies for Using YouTube Shorts

If you’re ready to take your Shorts game to the next level, here are a few advanced strategies to try:
Use Shorts to promote longer videos: Create a Short that teases your longer video and encourages viewers to click through to your channel.
Collaborate with other creators: Team up with another creator to make a Short together. This can help you reach a new audience and bring fresh ideas to your content.
Experiment with different formats: Try out different types of Shorts, such as behind-the-scenes footage, tutorials, or vlogs. See what resonates with your audience and adjust accordingly.


YouTube Shorts are a powerful tool for growing your channel and engaging your audience. By creating engaging, shareable Shorts and experimenting with advanced strategies, you can take your channel to the next level.


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